Raising Your Voice: The Indispensable Guide for Small Business Owners to Influence Lawmaking
Discover the untapped power of small business owners in influencing legislative change. This indispensable guide offers a step-by-step strategy to make your voice heard, from crafting compelling messages to building coalitions. Elevate your civic engagement and become a force for change in your community. A must-read for every entrepreneur who believes in the value of their voice.
Dr. Frances Robbins
9/6/20232 min read


In the grand halls of political institutions, among the cacophony of voices, one might believe that the cries of small business owners vanish into thin air. But let not this notion fool you! When harnessed correctly, small business owners wield a power that can sway decisions and enact change.
The Strength of a Single Voice
Underestimate not the value of your voice, especially as a small business owner. You generate jobs, invigorate local economies, and symbolize the entrepreneurial spirit that this great nation lauds. Lawmakers do listen. They yearn for constituents who articulate their views and experiences—especially if those experiences can sway public opinion and garner votes.
So, how does a small business owner go about this task? Below lies the path that you, the sentinel of enterprise, must walk to bring about change.
Knowing Your Representatives
The first step involves no ambiguity. One must know their representatives at all levels of government—local, state, and federal. Websites and platforms, brimming with information, await you. A few clicks will reveal the elected officials serving your district. Don't just stop at names; learn their stances, political history, and touchpoints. Knowledge begets influence.
Crafting the Message
The most potent weapon in your arsenal proves to be the message you carry. It cannot be a mere whisper; it must resonate. Pen a succinct yet detailed letter addressing the issue that concerns you.
In your letter, state:
- Who you are and your contributions to the community.
- The issue that concerns you.
- The impact of the issue on your business.
- A call to action: what you wish to see happen.
Letters remain a powerful medium; they offer both formality and depth. Alternatively, emails and social media can provide quicker, though often less personal, routes.
Building a Coalition
The voice of one can ring loud, but a chorus shakes the heavens. Consider sharing your concerns with other small business owners, industry leaders, or community organizations. Combined forces make for a more powerful impact.
Setting Up a Meeting
If the issue significantly impacts your business, a face-to-face meeting yields the most significant influence. Politicians cannot ignore the earnest eyes and passionate words of a voter seated across their desk.
The Act of Following Up
Once you send your letter, publish your posts, or conclude your meeting, the task does not end. Follow-up communication remains vital. It shows you stay committed, vigilant, and ever-watchful of how they act on your concerns.
Measuring the Impact
The ultimate test of your efforts lies in the outcome. Laws may change; they may not. However, the act of speaking out leaves an indelible mark. It tells lawmakers that you command attention as a small business owner.
Moreover, don't forget to leverage media, both social and traditional. Share your endeavors to contact lawmakers. It influences public opinion, thereby adding another layer of pressure on the representatives.
In this complex world of laws and legislation, small business owners may feel like a tiny boat in a vast ocean. Yet remember, it's the tiny rudders that steer great ships. Your voice matters; it echoes in the chambers of decision-makers.
So, let your voice not falter or fade into the recesses of silence. Raise it, and you raise the hope for change. Seize it, for the power to influence policy lies within your grasp.
Frances Robbins, DBA, MIH, MSN, APRN-PMHNP-BC
USAF Veteran | Over 20 Years in Mental Health Expertise | Turning Vision into Exceptional Practices

